Client
FutureBrand and Blédina have collaborated closely for over five years. From building the Blédina brand platform to developing their global organic range, we helped to establish them as France’s baby-food category leader with a positioning that is reflected throughout their global brand identity and core packaging designs.
FutureBrand and Blédina have collaborated closely for over five years. From building the Blédina brand platform to developing their global organic range, we helped to establish them as France’s baby-food category leader with a positioning that is reflected throughout their global brand identity and core packaging designs.
Challenge
Parents want the best for their children - quality, transparency without any compromise. They want healthy food, locally produced, with few, simple ingredients. As the French baby-food category leader, it was important for a big brand like Blédina
to embrace a big mission.
to embrace a big mission.
Solution
Big is beautiful!
With a fresh hand-woven logo, a tighter bond with parents and farmers expressed in a new look and feel and tone of voice,
we helped Blédina transform their brand to an even more engaged and purposeful company. Today, Blédina is “B corp” certified.
we helped Blédina transform their brand to an even more engaged and purposeful company. Today, Blédina is “B corp” certified.
